Truth or Consequences was descrived by Life in the mid-1940s as "the nearest thing to insanity in radio today." Theoretically a quiz show, it was "boisterous, rowdy, and full of custard-pie humor," said Time: "It offers $15 for correct answers, but penalties for errors are fierce. People have been put in real doghouses, mounted on mechanical horses, compelled to imitate babies and dogs, and given consolation prizes of $5." _{John Dunning}