Pet Milk viewed its Saturday Night Serenade as a positive half-hour, even though ratings were never more than lukewarm and for its first six seasons the show was not carried in New York. There were three distinct eras. Soprano Mary Eastman was a highly popular performer but was replaced in 1941 by Jessica Dragonette, one of radio's best-loved singers; tenor Bill Perry spanned these eras. Producer Roland Martini was remembered by Dragonette as being extremely conscious of the sponsor's wholesome image (she was "shocked," she said in her autobiography, to learn that Martini had "put a detective on us" to make sure that her sister, with whom she was living, was really her sister). She left because Pet was "getting ready to cut expenses and change the format," which it did. The 1946-48 era was rather bland, with Haenschen, Sweeney, and the Cote' singers and not much excitement at the top. From Oct. 2, 1948, the same basic show continued as The Pet Milk Program. _{John Dunning}