Freberg played the role of Richard E. Wilk, who worked for B.B. Hackett's Consolidated Paper Products Company in the town of Hope Springs, "that bustling little community a stone's throw from the heart of Hollywood." He was a shy bumbler who mixed schoolboy naivete with razor-sharp satirical observations ("California is the only place where you can lie under a rosebush in full bloom in the middle of the winter...and freeze to death")._{John Dunning}