The Pabst Blue Ribbon Show was also in the comedy/variety category. His guest stars featured famous people like Al Jolson, Audie Murphy, and Jack Benny. There were also guest stars who were not famous like Eddie's fourth grade teacher, the postmaster for Los Angeles and others. His shows featured music, skits, and interviews. Eddie made it a habit to find, or "discover" new talent and bring them on the show. Over the years, they introduced many such discoveries like Dinah Shore and Eddie Fisher.