My Favorite Husband began as a radio sitcom on CBS Radio, with Lucille Ball and Richard Denning as Liz and George Cooper (Cugat in a very few early episodes, until bandleader Xavier Cugat was said to be edgy about the radio couple sharing the name). The couple lived at 321 Bundy Drive in the fictitious city of Sheridan Falls, and were billed as "two people who live together and like it." The main sponsor was Jell-O, and an average of three "plugs" for Jell-O were made in each episode, including Lucille Ball's usual sign-on, "Jell-O, everybody!" The program ran from 1948 through 1951, throughout which 124 episodes were aired.