Bill Stern's Sports Newsreel was heard on NBC from October 1937 through September 1953. It moved to ABC where it continued until June of 1956. Colgate was his longest sponsor, from October 1939 through June 1951, during which the show was known as the Colgate Sports Newsreel. The last few years of its broadcast life on ABC featured Budweiser, All-State Insurance and some other sponsors.